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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Thursday, November 02, 2006

iPod Owners Willing To Switch To Microsoft Zune

I've confirmed that it's not April Fools Day, but that makes this story even more confusing:

Many prospective buyers of digital music players, including those who currently use Apple's iPod, would be likely to choose Microsoft's upcoming Zune player, a market research firm said Wednesday.

A survey of 1,725 U.S. teenagers and adults found that of those who planned to buy a digital music player in the next 12 months, 58 percent who owned iPods and 59 percent who owned some other brand were either "somewhat likely" or "extremely likely" to choose a Zune, ABI Research said.

I wonder if ABI is "Anyone But iPod." Curious. And this statement is absolutely incorrect:

"Our conclusion is that iPod users don't display the same passionate loyalty to iPods that Macintosh users have historically shown for their Apple products," ABI analyst Steve Wilson said in a statement.

The survey found that only 15 percent of iPod owners said they were "not very likely" or "not at all likely" to choose Zune.

[ Posted at 11:02 AM | Permalink ]