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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul



Friday, January 30, 2004

Nice write-up about the Mac Business Unit at Microsoft

I've met with these folks a few times, most recently just last week, and Todd Bishop's excellent write-up in the Seattle Post-Intelligencer is dead on: "The Mac BU, as it's known, makes Microsoft software for Apple computers, bridging the gulf between the companies' operating systems and linking their respective followers in the process ... as one observer put it, it's as if they were working for a division of General Motors making parts for Volkswagens ... Employees of the Mac Business Unit [speak] of their enthusiasm for making Mac software and their fondness for Macs in general. In an employee video shown at an event last year, they recounted with pride such tales as the colleague who broke up with a girlfriend who bought a Windows PC. Their devotion to the Mac is an important point, given the complex set of consumer emotions Microsoft faces in selling software to Mac users."
[ Posted at 12:41 PM | Permalink ]

 



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