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About this siteFor six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul Wednesday, February 25, 2004Apple in the business market?Apple finding success in the business market is a total pipe-dream (and frankly, an unecessary one: The company can do just fine in the consumer market) but that doesn't stop Business Week Online from taking a look at the Cupertino company's chances. "Its enterprise-computing push has yielded little, and the exec leading it has quit ... Two years have gone by [since the release of the XServe], though, and Apple has yet to make serious inroads into the corporate market ... Small biz is another area where Apple, with its ease of use, should have better success selling servers." Basically, this article doesn't actually provide an valid way for Apple to be successful in the business market. But that makes sense, because there isn't any way for that to happen. What will happen, more likely, is that Apple abandons the computer market over time and becomes a consumer electronics company. The next step will be a set-top box device that lets you access your iLife content from your TV. When that happens, it's only a matter of time before the company begins porting the rest of iLife to the PC and walks away from the Mac. In the end, what Apple is really good at is design, and in a market where its niche status doesn't hurt it, this strategy could really pay off. [ Posted at 4:56 PM | Permalink ]
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