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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Tuesday, February 03, 2004

iTunes to win download battle, says Forrester

e-Consultancy: "'"Portals will take an early lead, Coca-Cola will fizz, but most consumer goods firms' [music services] will fall flat, and iTunes will bite back,' predicts Rebecca Jennings at Forrester Research, author of the new report on the European music download scene ... Apple's ease of use, seamless linking with the iPod, and enormous brand traction will see it overtake Napster and many of the smaller services in Europe in the longer term, she argues. 'Napster may give it [iTunes] a run for its money in the ease-of-use stakes but will suffer from lower brand awareness in Europe.'"

[ Posted at 9:45 PM | Permalink ]