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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Monday, February 09, 2004

What Does Steve Jobs Want?

Fortune (paid subscription required) engages in a bit of conjecture, not news reporting, and then concludes that none of the potential outcomes it invents will ever happen anyway. Seriously.

After noting that Apple CEO Steve Jobs has no interest in running Disney (Jobs snorts, "Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?"), author Brent Schlender writes, "An even more intriguing possibility, given Apple's recent foray into consumer electronics with iPod and iTunes, is the potential synergy between Jobs' companies and Sony, the king of consumer electronics, which also happens to own a studio and a record company ... it doesn't take too much imagination to speculate that [Sony CEO Nobuyuki Idei] might find it attractive to partner with, or perhaps even acquire, Apple and Pixar, and let them continue to operate as independent entities, meanwhile luring Jobs onto his board of directors. Sony officials don't deny the idea has been discussed. All Idei will say is 'We would like to work more closely with Steve' ... Apple and Pixar are the brands he cares about, not Disney or Sony. So it's far more likely that Jobs will continue to operate the way he always has, with a stubborn independence and unique creativity that give him a special kind of clout he would lose if he were a captain of the establishment. Like George Lucas, the independent filmmaker from whom he purchased Pixar, Steve wants to write his own script." Yawn.

[ Posted at 12:28 PM | Permalink ]