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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Tuesday, March 16, 2004

More on iTunes missing its sales goals

CNET: "As for the goal, Schoeben said it was hard for Apple to know the pace at which the market would develop and that the company has had to learn through experience about how quickly (and how many) songs would be redeemed through a promotion like the one with Pepsi. He declined to say how many songs have been redeemed from the promotion."

BBC: "More than 50 million songs have been bought from Apple's iTunes music store, the company has said. But the number is far less than the target of 100 million tracks that Apple set itself last year."

Media Post: "Apple Monday said that its iTunes Music Store hit a milestone of 50 million songs sold, but the Cupertino, Calif.-based company will land far short of its projected goal of 100 million downloads by April ... Traffic to Apple's iTunes Music Store remains strong, according to data compiled for the MediaDailyNews by Hitwise, Inc. From January 3 through March 13, 2004, iTunes has seen a 129 percent jump in traffic [not sales] in the United States. Following the announcement of its promotional tie-in with Pepsi, site traffic [not sales] spiked nearly 250 percent ... Elsewhere, Roxio today revised its revenue guidance for the first quarter, citing better-than-expected "consumer demand" for its Napster service. Roxio now expects revenue for its Napster division to increase to approximately $5.5 million ... MusicMatch has the largest user base--at 50 million registered software users as of March 4--the company said."

[ Posted at 9:21 AM | Permalink ]