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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Tuesday, June 08, 2004

Apple's AirPort Express hints of wider PC strategy

In another example of Apple's deemphasis of the Mac, this week's announcement of the AirPort Express (it won't ship until "July", Apple says), is very specific about its cross-platform capabilities. In fact, the word "PC" appears as often in the press release as the word "Mac".

"Apple Unveils AirPort Express for Mac & PC Users - AirPort Express, the world’s first 802.11g mobile base station that can be plugged directly into the wall for wireless Internet connections and USB printing, or thrown into a laptop bag to bring wireless freedom to hotel rooms with broadband connections. Airport Express also features analog and digital audio outputs that can be connected to a stereo and AirTunes music networking software which works seamlessly with iTunes, giving users a simple and inexpensive way to wirelessly stream iTunes music on their Mac or PC to any room in the house. AirPort Express features a single piece ultra-compact design weighing just 6.7 ounces, and will be available to Mac and PC users starting in July for just $129."

Even the Steve Jobs quote is devoid of Mac references, using generic terms like "notebook" and "desktop" instead. Indeed, what's really missing is the talk about how it works on both platforms but will be a better experience on the Mac. This is a big (but somewhat obvious) change for the company. And again, I think it speaks volumes about where the company is heading.

UPDATE: I forgot to mention this yesterday, but I ordered one of these things the second it was announced. This is exactly the kind of device I need on the road, since I often need to connect two or more computers to a single broadband connection in a hotel room. Good stuff.

[ Posted at 8:51 AM | Permalink ]