Tuesday, October 19, 2004

There hasn't been this much anticipation for an otherworldly touchdown since Neil Armstrong first walked on the moon. With three weeks to go before the game hits store shelves, pre-orders for "Halo 2" -- the highly anticipated Xbox exclusive from Microsoft Game Studios -- have eclipsed the 1.5 million mark in the United States. With phenomenal record-breaking video game pre-orders, "Halo 2" is poised to generate more revenue in 24 hours than day one sales of any full feature movie in entertainment history, including "Spider-man 2," "Harry Potter and the Prisoner of Azkaban" and "Matrix: Reloaded."

In the U.S., the anticipation builds to a fever pitch on Nov. 9 when thousands of shoppers line up to be among the first to get their hands on the action-packed thriller. The first copy of "Halo 2" will be distributed at a Midnight Madness event at the largest Toys "R" Us in the world located in Times Square, New York. Toys "R" Us Times Square will open its doors at 12 midnight on November 9, and deliver the first retail copy of the game to a lucky fan.