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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Monday, December 06, 2004

Firefox Users Don't Click [Through]

TechWeb:

Firefox users click through to Web site ads four to five times less often than do users of Microsoft's Internet Explorer, a German Web-advertising firm said Friday.

Based on its analysis of 1,000 sites and the click-through behavior of users equipped with various browsers, Frankfurt-based Adtech AG reported that only 0.11 percent of Firefox users click on ads. Internet Explorer users, on the other hand, click through at rates ranging from 0.44 percent (IE 6) to 0.53 percent (IE 5.5).

"The causes probably lie in the different surfing behavior [of Firefox and IE users], or switching on the popup blocker," said Dirk Freytag, AdTech's chief operating officer, in a statement.

Mozilla's Firefox sports an integrated pop-up ad blocker, but IE--with the exception of the updated edition in Windows XP SP2--does not.

I'm sure what it boils down to is that Firefox users are smarter, in general, than IE users. One might compare Firefox users to Mac users in this case: Like Mac OS users, Firefox users have made a conscious technology choice and are therefore typically better informed than their peers.

[ Posted at 8:33 AM | Permalink ]