Sunday, April 24, 2005

Are we all victims of Apple's subtle marketing and clever language, tricked into believing that we need Tiger?

When Tiger hits hard drives, new Mac adopters will undoubtedly be blown away, but we Puma, Jaguar and Panther users might not see much of a difference.

When you add it up, we’ve paid $545.95 (plus applicable taxes and shipping costs) to migrate through OS X since the Public Beta was released on Sept. 13, 2000. Sure, it's come a long way, from the early days when we were lacking a DVD player to the breakthroughs of Expose and iChat, and now Dashboard and Spotlight, but sometimes, it feels a bit like paying dues to be part of an exclusive club.

We clamor and wait and clasp our hands in anticipation, and scoff at columns such as this. We spout venom at the writers and sing the praises of Tiger without really looking at what we’re getting.