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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Friday, August 19, 2005

Yahoo Starts 'Huge' Music Push

Brand Week:

ooking to play catch-up with Apple's online music store, Yahoo said it would begin a wide-ranging ad campaign for its new online music service, Yahoo Music Unlimited.

Yahoo WPP Group roster shops Soho Square in New York and OgilvyOne in San Francisco created the "This is huge" campaign, which features miniaturized animations of music stars like Missy Elliott, Green Day and Ciara. The tagline for the ads is "Over a million songs—-5 bucks a month—-This is huge."

Yahoo also plans TV, print and outdoor ads, all featuring the miniaturized music stars.

The ad push launches Aug. 28 on the MTV Video Music Awards, and is slated to run for the rest of the year.

Of all the subscription services, I think I like Yahoo the best, though I'm clearly outside the demographic of people buying a lot of new music. (I tend to just listen to music I've owned for quite some time, with some exceptions). If Yahoo can keep the price down and advertise the hell out of it, things could get interesting.

[ Posted at 1:09 PM | Permalink ]