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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Monday, December 25, 2006

Forrester vs. ComScore on iTunes Sales: ComScore was Paid by Apple

Well, I didn't think I'd be blogging on Christmas, but an excellent Rob Enderle editorial refutes claims by Apple fanatics that the Forrester story about dwindling iTunes sales is inaccurate. It turns out Apple paid for that ComScore "report":
If Microsoft were to use a ComScore study to disprove an IDC or Forrester study, I doubt many would be foolish enough to believe it. I'll bet not a single Apple "journalist" actually looked up what ComScore did before avidly publishing the company's results. Suddenly, vendor-funded studies are OK?

For those of us who really follow Apple, it is common knowledge that the company you see from the CEO on down is a construct. The public "Steve Jobs" is a character created by Apple's agency played by a guy named "Steve Jobs" -- that's why Apple doesn't like the Jobs biographies -- they break the image. Had they gone the Ronald McDonald route, they could probably keep the name and change the guy.
Fascinating stuff.

Oh, and Merry Christmas. :)
[ Posted at 2:13 PM | Permalink ]


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