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About this siteFor six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul Monday, December 11, 2006ZunestoryMe, in SuperSite for Windows:Looking at the iPod market today, it's a little hard to believe that Microsoft stands a chance. After all, Apple's products are exceedingly well-made, beautifully designed, and highly desirable. But the religious mania that many people attribute to both the Macintosh computer and the iPod may be somewhat exaggerated, suggesting that if Microsoft can field a decent challenger, it can compete. "During planning for the Zune, our consumer research said there was far less religion around the iPod than you might think," Caulton said. "Yes, there are the techie, blogging guys and Apple fanatics, and to them, the iPod is a religious icon. But those people, it's literally about the iPod. A much larger group of consumers love the iPod, but love having their music with them even more. For these people, it's not the brand, it's the value proposition."This is the longer version of that WinInfo article I promised last week. [ Posted at 8:18 PM | Permalink ]
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