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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Thursday, March 15, 2007

Is Google's Success A Reason To Stop Using It?

Despite their best efforts, Google's search engine rivals still aren't making much of a dent in the company's commanding lead in the space. Apparently, their latest strategy is to convince users that Google's position allows it to wield a frightening amount of control over the world's information. Of course, they don't just come out and say this; rather, a marketing firm hired by Yahoo and Ask has started promoting a site that cryptically warns users to "Stop The Online Information Monopoly". It warns that it's only a matter of time before Google has the power of mind control, and that the way to stop this is to try a rival search engine. The problem is that Google really doesn't exhibit the ominous behavior that this marketing campaign claims it does. Consumers do have choice when it comes to search engines, and for the most part, they're choosing Google.
Actually, there are plenty of reasons to distrust Google. But this is an interesting argument, and I bet Microsoft could offer up some insight into the perils of success. For some reason this reminds me of R.E.M. fans charging the band with "selling out" after Michael Stipe began enunciating lyrics and they went mainstream. Except of course that Google is evil and R.E.M. isn't.

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