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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Sunday, March 25, 2007

Microsoft crashes Sony PS3 launch

Good stuff from the BBC:
In both London and France Microsoft mounted publicity stunts to rub some of the gloss off Sony's [PlayStation 3] launch events.

At the Virgin Megastore in London's Oxford Street, the software giant handed out chairs to those queuing that had a website address printed on them.

Anyone visiting the webpage saw an Xbox 360 branded site that "welcomes" Sony to the next generation and chides the electronics giant for being "late". Microsoft's Xbox 360 launched in late 2005.

[A] boat Sony [had] moored by the Eiffel tower [acted] as a temporary electronics store selling the console.

The event was upstaged by Microsoft which drove its own boat covered in Xbox 360 logos up and down the Seine near the Sony craft.
This is an arrogance-free example of good, old-fashioned competitive spirit. I wonder if they'll do the same thing when Leopard launches. (I'm guessing no, since that would involve Microsoft admitting that Mac OS X even exists.)

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[ Posted at 12:20 PM | Permalink ]


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