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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Thursday, May 03, 2007

Tasty News From Apple

Greenpeace responds to Apple's optimistic and self-serving proclamations about going "green":
Apple put a banner with the words "A Greener Apple" on the front page of its website, linking to a personal letter from Steve Jobs. In it he says in effect that Apple's consumers, employees, shareholders and the industry "want us to be a leader in [becoming greener], just as we are in the other areas of our business. So today we're changing our policy." That's right, people: you've done it -- you've moved Apple.

However, it's not everything we asked for. While customers in the US will be able to return their Apple products for recycling knowing that their gear won't end up in the e-waste mountains of Asia and India, Apple isn't making that promise to anyone but customers in the USA. Elsewhere in the world, an Apple product today can still be tomorrow's e-waste. Other manufacturers offer worldwide takeback and recycling. Apple should too!

Apple hasn't gotten an actual green product to market, but no other electronics manufacture has either.

Apple must begin to address these growing problems to ensure that the workers and children of Asia and many developing nations no longer face the unnecessary environmental and health dangers posed by the high-tech industry's waste.

Our work isn't over until Apple users get that.
So I agree with all this, as evidenced by my post yesterday. But I love that various PC makers have promised to phase out use of the most dangerous manufacturing chemicals by 2009, so Apple was able to retroactively one-up them by announcing they'd do it by 2008. They're late to the game, but they're as ballsy as ever.

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[ Posted at 10:44 AM | Permalink ]


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