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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Tuesday, August 07, 2007

Microsoft to Lower Xbox 360 Price in US

Me, in WinInfo:
In a bid to revive sagging sales of its beleaguered Xbox 360 video game console, Microsoft will drop the price of the device by $20 to 50 in the US this week, depending on model. The move comes just a month after rival Sony cut the cost of its expensive PlayStation 3 console by $100. Both Microsoft and Sony are under pressure to jumpstart sales of their consoles after an unexpectedly strong start from Nintendo, whose low-price Wii console is decimating the Xbox 360 and PS3 in sales.

The low-end Xbox 360 Core, which does not include a hard drive, is falling by $20 to $280. The mainstream Xbox 360, which includes a 20 GB hard drive, will see the biggest price cut, $50, to $350. The high-end Xbox 360 Elite, which features a unique black design and a 120 GB hard drive, falls by $30 to $450. The price cuts go into effect tomorrow, August 8, in the US only. Microsoft has not confirmed whether it will cut prices similarly in other markets.

Microsoft recently dropped the price of the Xbox 360 HD DVD add-on drive from $199 to $179, but this represents the first price cut for the Xbox 360 console, which entered the market in November 2005, about a year before the PS3 and Wii.

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