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For six years, the Internet Nexus served as my technology blog, but I've since started
blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul
Thursday, September 06, 2007
An open letter to all iPhone customers
Looks like the outrage over the iPhone price reduction was worse than some believed. Check out this open letter from Steve Jobs:
I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.Hmm. Given that virtually everyone who bought an iPhone in the first two months was a huge Apple fan, this will probably satisfy most people. But this isn't a rebate at all, and I think that would have been a nicer gesture. Still, this is better than nothing, obviously.
First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it.
Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane.
Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.
Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.
Labels: Apple, iPhone
[ Posted at 4:27 PM | Permalink ]