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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Wednesday, October 03, 2007

8 Reasons Windows Users Don't Switch

Steven Leigh at AppleMatters makes up a nice, logical list that should be at the forefront of the mind of anyone concerned about whether Apple will continue gaining market share at Microsoft's expense. My feeling, frankly, is that the Mac has to plateau at some point, unless some of these issues are addressed:
Experienced Mac users may not have the perspective that it takes to see what makes Windows users stay with Microsoft, and let’s face it, some Mac users (not you or me, of course) are just downright zealots.

4. Price
The perception by Windows users is that Macs are more expensive than Windows PCs. This may have been true in the past, but the new Macs are very comparably priced to similarly equipped PCs. Unfortunately, the perception remains.
Well. Actually, the truth remains: Macs are more expensive than PCs, they still are. Yes, Macs are often comparably priced to similar PCs. The problem is that PCs come in many, many more price points, and unlike with Apple, PC users are used to choosing exactly what they want and getting it. This is a key differentiator that Mac fans often overlook. If you want to spend $1500-2000 on a PC, the iMac is competitive. But if you want to spend $500, there's a decent PC out there for you. The same is not true on the Mac side. It just isn't.
5. Lies
Let’s face it: Apple tends to bend the truth once in a while, especially about Microsoft and Windows.
Yep. This one and number 6, Windows Bashing, are essentially the same thing.
I remember watching the 20 or 30 minute Vista-bashing session at the WWDC conference and wondering why Steve Jobs is so insecure that he has to berate the opposition. Can you imagine shopping for a car and having the salesman only talk about what’s wrong with the competition’s cars?
Brilliantly put.
8. Mac Users
Okay, I’m not talking about you or me here, but there are some Mac users out there who have just a little too much love for Apple. When they are shouting (or typing in all caps) about how much better Macs are, they’re not convincing anyone to switch, they are scaring them away.
This is, quite possibly, the biggest problem facing the Mac community. You may not realize how serious this is. But consider this:

Mac fanatics are like Detroit car lobbyists. They've spent decades doing nothing but propping up the Mothership, all for what they think is a good cause, but all they've really done is harmed the thing they love so much. People understand quality, and that's why so many are swayed by Apple's products. People also understand bullying, and that's why so many ignore Apple's products.

The good news? We're already at the point with the iPod family that the vast majority of users are not Apple sycophants but rather normal consumers. And they're not concerned with the same issues that plague the fanatics. On the Mac, it's finally getting there too: As Apple gains market share each quarter, the percentage of crazies goes down just a bit. Pretty soon, they're the minority. They're still a loud minority. But they're a minority.

Don't let the crazy people ruin the Mac, or the iPod, or the iPhone, and shout down the people who are honest enough to point out problems where they exist. That's just silly, and while Apple's fanatics might have been desirable or even necessary during the rebuilding years, now they're just dead weight. Good riddance, I say.

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